Agribusiness
Brassivoire slashes the price of Heineken by 33% and brews locally

Brassivoire slashes the price of Heineken by 33% and brews locally

The joint-venture between Heineken (51%) and CFAO (49%) continues to attack the market in Côte d’Ivoire nearly three years after the launch of its first local beer, Ivoire, in November 2016.

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            ▪ Brassivoire slashes the price of Heineken by 33% and brews locally

▪ The joint-venture between Heineken (51%) and CFAO (49%) continues to attack the market in Côte d’Ivoire nearly three years after the launch of its first local beer, Ivoire, in November 2016.

http://www.jeuneafriquebusinessplus.com/en/799039/brassivoire-slashes-the-price-of-heineken-by-33-and-brews-locally/

24/09/2019 at 17h24, by Gaëlle Arenson

Last week Côte d’Ivoire became the 10th African country to brew Heineken, the flagship brand of the eponymous group, and the first in French speaking sub-Saharan Africa. The other countries holding production licences are Algeria, Tunisia, Morocco, Egypt, Nigeria, South Africa, Namibia, Ethiopia and Rwanda. 

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