In 2020, Saham Insurance to focus on profitable customers and combating fraud
Under pressure from its parent company, South African giant Sanlam, which has the distinction of never having recorded a loss for more than 100 years, Morocco’s Saham Assurance is making profitability its priority.
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▪ In 2020, Saham Insurance to focus on profitable customers and combating fraud
▪ Under pressure from its parent company, South African giant Sanlam, which has the distinction of never having recorded a loss for more than 100 years, Morocco’s Saham Assurance is making profitability its priority.
▪ https://www.africabusinessplus.com/en/803293/en-2020-saham-assurance-met-laccent-sur-les-clients-profitables-et-lutte-contre-la-fraude/
“We want to ensure profitable growth in all lines of business,” explains Christophe Buso, CEO of Saham Assurance since the end of 2018 and the takeover operation. “There is no difference between growth and profitability, we want to achieve both,” adds the French national who holds an MBA from HEC in Paris and who spent more than twenty years with the French insurance giant Groupama, including spells as managing director, then as deputy CEO and CEO.
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